Vacation Lessons - Part 1

Provide value. It is okay to charge higher prices, if it is justified. For example: Combine entertainment, education, action, and humor - instead of just one.

If you are charging high prices make it clear why. Either through print, voice, video, or ambience. We stopped at Railway Museum. Tickets were $17 per adult, and may have been worth it. I don't know. There was no way for me to know what I would get for the cost. There was a train ride, but I don't know how long it was, and no-one stopped us from turning around when we saw how much they were.


It's important to pay attention to everyone, even the shy ones. Remember, it is not your customers job to ask questions. It is nice when they do, and you should be able to answer their questions. Instead of being frustrated by a 'stupid' question, be relieved that your customer has given you the opportunity to help them.

Back From Vacation

Whew! I needed that.

Nine days away, touring the wonderful state of Wisconsin. Admittedly there were times when we did not want to come back at all. It was a great vacation. As great as it was, there were a few things to be learned.

Over the next few days I will look at some of the things I noticed and how they pertain to internet marketing and making money. Most of it is common sense. Anyway, I feel re-charged, and a new sense of urgency to help even more people succeed using My Simple Lead System principles.

Bon Voyage!

A Simple Thought

You can choose to live in the realm of possibility, or the realm of limitation.

No system of success, or making money will be effective if you lead a life of limitation. Ask yourself: "Which of these two realms do I spend more of my time?"

The reason this is important is simple. When opportunity presents itself you will either embrace it or deny it. Limitations may spring to mind, thereby sabotaging you before anything has even begun. However, if you are awake to possibilities you will take action, and may even envision a greater end result than the initial opportunity offers.

The choice is yours.

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't listen to your audio message.

So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is "read", "seen" or "heard"?

The answer: Provide opt-in email marketing.

Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are "read", "seen" or "heard".

What is email opt-in marketing all about?

Opt-in marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).

It involves the customer giving you the permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to "read", "hear" or "see" your marketing message if he/she has already given you the prior permission to do so.

In the highest form, opt-in email marketing involves an ongoing, evolving relationship between you and the customer. The relationship is one that becomes increasingly focused, with the relevant exchange of information and value.

The steps to an online opt-in email marketing principally involves:

1) Placing your ad in websites that your prospect are likely to visit.

2) Providing an opt-in box to collect mailing information from your prospect and getting his/ her permission for you to start a possible email relationship.

3) Giving a freebie to your prospect to "opt-in". The freebie has to be relevant in theme to what you are selling.

4) Offering an email course, teaching the consumer about the product or service.

5) Continually reinforcing the incentive for your prospect to remain on your subscriber list. This can be by offering him/her quality content on a related topic of interest, etc.

6) Providing more incentives to get to know more about your customer. You may at this point, conduct surveys to build your database of information on customer preferences. You can then easily match your products to the customer needs.

Opt-in email marketing has lots of benefits for you and your customer:

* Increased customer loyalty due to constant contact.

* Customer needs and preferences are met.

* Increased "word of mouth" referral for your products or services as the customer becomes more satisfied.

* Increased sales for your other products and services.

* Lower cost per order because marketing waste is minimized.

Note that, in order to retain your customers, what you must continually offer is value. Otherwise, your subscriber can easily "opt-out" and you would have lost a prospect.

The burden is on you to build and nurture the relationship. Customer loyalty cannot be taken for granted, it has to be earned. Turning the loyalty into trust will surely propel your profits.

Evelyn Lim is an online business entrepreneur. She publishes a free weekly newsletter "Mapping You to Success" for aspiring e-biz owners. The aim of her publication is to equip readers with skills to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com.

A Perfect Father's Day Gift

My wife asked me what I wanted for Father's Day earlier today. After thinking about for several hours I decided on this book:





It is stuffed with everything you need to know to succeed. Really. It is easy-to-read, and presented in logical steps. You can read it this way, or open to any page for a healthy dose of practical wisdom. Dad (or Grandpa) will love it.

IMC - A My Simple Lead System Favorite

The Internet Marketing Center (IMC) is a well-established company that offers information products, and marketing software. These are centered around earning money using many internet marketing techniques. IMC has a two-tier affiliate program. This means you make money on every sale you make, and on every sale your referrals make.

The commissions range from $25 to $200 per sale on the first tier, and from $5 to $50 for second tier sales. Obviously, these commissions can add up to some serious income. IMC makes it easy to get started. Joining the affiliate program is free, and there are plenty of marketing resources for each product.

Maybe it would be easier to quote a bit from the IMC site itself:

With the IMC sub-affiliate program, you have the opportunity to recommend the IMC Affiliate Program to your visitors, customers, subscribers, opt-in e-mail list etc... and recruit an army of sub-affiliates. For each sale that one of your sub-affiliates make, you earn a percentage of their sales! And this translates into extremely easy residual income....

Another benefit is the Marketing Tips Newsletter. Each issue is loaded with information to help you earn bigger profits (in IMC or anything else you are promoting). You can even share some articles to generate even more income.

All of these combine to make a powerful resource for anyone who really wants to earn more money online.

Something To Ponder

There are as many reasons for success as there are excuses for failure ~ Michael Oksa

My Simple Lead System takes into consideration that people may have failed before. The goal is to eliminate excuses, and help each person develop there own reasons to succeed. A simplified and systematic approach leads to success. My goal is to help those who want something better to succeed.

There are often challenges along the road to better tings. Focusing on excuses will stop you cold, but embracing your reasons will put you in the fast lane. Many people have a hard time facing obstacles alone. That is why having a mentor interested in your success is so worthwhile. As always, wishing you every success.